Terms of Service

Effective September 28, 2026 · Missed Call Job Recovery

These Terms of Service ("Terms") are an agreement between you and Parfina ("Parfina," "we," "us"). They cover Missed Call Job Recovery, the optional AI Automated Google Reviews Management add-on, this website, and the AI Sales Assistant on it (together, the "Services"). "You" means the business that signs up, and the person signing up on its behalf. By checking out or using the Services, you agree to these Terms. If you don't agree, don't use the Services.

1. The Services

Missed Call Job Recovery. When a call to your business goes unanswered and is forwarded to the texting number we set up for you, our system sends the caller a short, pre-written text sequence in your business's name: a first text offering help, a second text offering a callback or your booking link after the caller replies, and a third text confirming your team will call. When a caller asks for a call, we send an alert to the mobile number you designate, containing the caller's number and message. The texts are not written or answered by AI, and the automated sequence stops once the caller has been told your team will call, or if the caller doesn't reply.

What the Services don't do. We don't answer your calls, call your customers, book jobs for you, or guarantee that any caller will reply or hire you. Texts can't be delivered to landlines or to numbers that block business texts. Following up with callers is your responsibility.

Changes to the Services. We may improve or change how the Services work, including message wording, timing, and compliance steps such as adding a consent prompt, when needed to meet carrier rules or law. If a change materially reduces what you're paying for, we'll tell you in advance and you may cancel.

2. Your texting number and call forwarding

Your texting number. We provide a local phone number for sending texts on your behalf. It's included in your subscription. The number is licensed to you only while your subscription is active; it isn't your property and can't be transferred or ported out. After your subscription ends, we may release or reassign it.

Your business number. Your existing business number stays with your current phone carrier. We don't take ownership of it or change your service with that carrier.

Call forwarding is your responsibility. You agree to ask your phone carrier to forward only unanswered calls to your texting number, and to keep that forwarding in place while you use the Services. Any charges from your carrier for forwarding are yours. We're not responsible for missed texts caused by forwarding that is set up incorrectly, turned off, or changed by your carrier. When your subscription ends, you're responsible for asking your carrier to remove the forwarding.

3. Carrier registration

U.S. carriers require every business that texts customers to register its brand and messaging before messages can be sent. The one-time $49 setup fee covers preparing and submitting that registration and setting up your texting number. You agree to give us accurate, complete business information for registration, which may include your legal business name, business address, website, and tax ID (EIN), and to keep it current.

Carriers and their registration partners decide whether and when to approve a registration. We don't control their timelines or decisions. No texts are sent before approval. If a registration is rejected, we'll work with you to correct and resubmit it. If it can't be approved after reasonable efforts, we'll refund any monthly subscription fees you've paid for time the Services were never live.

4. Texting rules and your responsibilities

We send texts on your behalf and in your business's name. You are the sender of those messages for legal purposes, and you agree that:

• You will use the Services only to reply to people who called your business, and, if you use the reviews add-on, to request reviews from your actual customers.
• You're responsible for complying with all laws that apply to your business communications, including the Telephone Consumer Protection Act (TCPA), state telemarketing and texting laws, and carrier and industry rules such as the CTIA Messaging Principles and Best Practices.
• You won't ask us to add marketing, promotions, coupons or unrelated content to the texts, and you won't use the texting number to send your own messages outside the Services.
• Anyone who replies STOP (or a similar opt-out word) will not receive further texts from your texting number. You won't ask us to override an opt-out, and you'll treat opt-outs as applying to your other text communications too.
• You'll respond to callers who ask for a callback within a reasonable time, since they're told your team will call them.

Laws and carrier rules for automated business texting continue to change. We design the Services to follow carrier requirements, but we can't give legal advice. You should consult your own attorney about your specific use.

5. SMS program terms for message recipients

This section applies to people who receive texts sent through the Services on behalf of a Parfina client business ("Recipients").

• Program. If you call a business that uses Missed Call Job Recovery and the call isn't answered, you may receive texts from that business about your call: typically up to 3 messages per missed call, only as part of that conversation. If the business uses the reviews add-on, you may also receive a message asking you to review the business after work is done.
• Message frequency varies. Message and data rates may apply.
• Opt out anytime. Reply STOP to stop receiving texts from that number. You'll get one confirmation message and no further texts. Reply HELP for help, or contact us at contact@parfina.co or (828) 278-8266.
• Carriers are not liable for delayed or undelivered messages.
• Your mobile number and consent information are never sold or shared with third parties for their marketing or promotional purposes. See our Privacy Policy.

6. AI Automated Google Reviews Management

If you add AI Automated Google Reviews Management, we'll send review requests to customers you choose to send them to, and replies to your new Google reviews will be written by AI and posted on your behalf. We provide this add-on together with a third-party review management provider.

• Access. You authorize us and our provider to access your Google Business Profile as needed to monitor reviews and post replies. You confirm you have the right to grant that access.
• Google's rules. Google prohibits offering incentives for reviews and asking only satisfied customers to leave them ("review gating"). You agree to request reviews from all customers without selecting based on their experience, and never to offer anything in exchange for a review.
• AI replies. Replies are generated automatically and posted in your business's name. You can ask us at any time to edit or remove a reply, or to pause AI replies. You're responsible for reviewing replies to sensitive reviews (for example, ones mentioning a dispute, injury, or legal matter) and telling us how you want them handled.
• No guaranteed outcome. We don't guarantee any number of reviews, ratings, or search rankings. Google may remove reviews or limit profiles under its own policies.

The add-on is billed at $99/month when purchased with Missed Call Job Recovery. You may cancel the add-on separately, and it ends when your Missed Call Job Recovery subscription ends.

7. The AI Sales Assistant

The chat and voice assistant on our website is an AI system, not a person. Its answers are for general information only and may be incomplete or wrong. They don't change these Terms, create an offer, or bind us to any price, discount, or promise. Pricing and terms are only those shown at checkout and in these Terms. Conversations may be recorded, transcribed, and processed by our service providers as described in our Privacy Policy. Please don't share sensitive personal information with it.

8. Fees, billing and cancellation

• Subscription. Missed Call Job Recovery is $249 per month, plus a one-time $49 setup fee charged at checkout. Payments are processed by our payment processor. We don't store your full card number.
• Automatic renewal. Your subscription renews automatically each month, and you authorize us to charge your payment method for each renewal until you cancel.
• Cancel anytime. There's no contract. You can cancel at any time by emailing contact@parfina.co or through your billing portal if one is provided. Cancellation takes effect at the end of your current billing month, and the Services continue until then. We don't give prorated refunds for partial months, except as described in Sections 3 and 9.
• Setup fee. The $49 setup fee is non-refundable once your carrier registration has been submitted, because registration costs are incurred at that point.
• Failed payments. If a payment fails, we may suspend the Services until it's resolved, and may cancel your subscription if it isn't resolved within a reasonable time.
• Price changes. We'll give you at least 30 days' notice by email before any price increase takes effect. If you don't agree, you may cancel before it applies.
• Taxes. Prices don't include taxes, which may be added where required.

9. The 30-day guarantee

If you don't win back at least one job from a Missed Call Job Recovery text in your first 30 days live, your first month's $249 subscription fee is free. "Live" means the date we tell you your texting number is approved and active. To use the guarantee, email contact@parfina.co within 14 days after your first 30 days live end, and we'll refund that month's $249 subscription fee. The guarantee applies once per business, covers only the Missed Call Job Recovery subscription fee for your first month live, and doesn't include the setup fee or add-on fees. It requires that call forwarding was in place during those 30 days.

10. Acceptable use and suspension

You won't use the Services for anything illegal, deceptive, or harmful; to send spam; to message people who didn't call your business (except review requests to your actual customers); for any business or content that carriers restrict, such as cannabis, firearms, tobacco or vaping, alcohol, gambling, or high-risk financial offers; or in any way that could get our numbers or registrations blocked. We may suspend or end the Services, with notice where practical, if you break these Terms, if a carrier or regulator requires it, or if we reasonably believe your use creates legal or delivery risk for us or other clients. Where suspension is our fault, we'll credit you for the time lost.

11. No guarantee of results

Estimates on our website, including calculator results, are illustrations based on numbers you enter. They're not promises. We don't guarantee that any caller will reply, that any message will be delivered, or that you'll win any job or amount of revenue, except for the guarantee in Section 9.

12. Disclaimers and limitation of liability

The Services depend on phone carriers, messaging networks, and other providers we don't control. Except as stated in these Terms, the Services are provided "as is" and "as available," without warranties of any kind, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement, and without any promise that they'll be uninterrupted or error-free.

To the fullest extent permitted by law: (a) we're not liable for lost profits, lost business, lost jobs, or any indirect, incidental, special, consequential, or punitive damages; and (b) our total liability for any claim related to the Services is limited to the amount you paid us in the three (3) months before the event giving rise to the claim. Some jurisdictions don't allow certain limits, so some of these may not apply to you.

13. Indemnification

You agree to defend and indemnify Parfina against third-party claims, fines, and costs (including reasonable attorneys' fees) arising from your breach of these Terms, your business communications and conduct, your violation of law or third-party rights, or information you gave us that was inaccurate.

14. Governing law and disputes

These Terms are governed by the laws of the State of North Carolina, without regard to conflict-of-law rules. Before filing any claim, both sides agree to try to resolve the dispute informally by contacting the other in writing and allowing 30 days to reach a solution. If that doesn't work, any claim must be brought in the state or federal courts located in or serving Watauga County, North Carolina, and both sides consent to their jurisdiction. Either side may bring an eligible claim in small claims court instead.

15. Changes, general terms and contact

Changes. We may update these Terms. We'll post the new version here with a new effective date and, for material changes, email active clients at least 15 days before they take effect. Continuing to use the Services after that means you accept the changes.

General. These Terms, together with our Privacy Policy and your checkout details, are the entire agreement between us about the Services. If any part is found unenforceable, the rest stays in effect. Our not enforcing a provision isn't a waiver. You may not assign these Terms without our consent; we may assign them in connection with a merger, acquisition, or sale of assets. Neither side is liable for delays caused by events beyond its reasonable control.

Contact. Parfina · 1275 Blowing Rock Rd. #1018, Boone, NC 28607 · (828) 278-8266 · contact@parfina.co